Formulated specifically to neutralize unwanted yellow tones in blond or gray hair and enhance the brightness of dull blond hair, both natural and colortreated. A hydrating and nourishing shampoo formulated with rich, cold-pressed Grape Seed Oil brings out a delightful softness and shine with every use. This shampoo protects the hair from damage caused by UV rays and heat styling while also helping to reduce color fading as you wash. Purification Level: moderate¨ Hair Type: all textures and thickness of blond or gray hair Neutralizes yellow tones¨ Enhances the brightness of cold, dull blond hair PH Level: 5.5¨ UV protection Seductive & flirty fragrance Key Ingredients: cold-pressed Grape Seed Oil, Grapefruit Extract¨ NOI 100% active ingredients